Hisham Muhareb, a former materials manager at Nike during the early 1990’s, and his wife Kari Muhareb, grew The Materials Show out of what began in the 1980’s and early 90’s as the Nike vendor fair and a vendor-driven mini show, the NW Fabric Fair. Looking to expand on these two shows, the Muharebs formed American Events, Inc. which, in 1995, became the official organizer of Nike’s semi-annual vendor fair. The NW Apparel and Footwear Materials Show soon was born and was an immediate success. American Events, Inc. went on to become the official Adidas and New Balance vendor fair organizer. The event takes place on Mon, 04 – Tue, 05 Oct 2021 at Boston Convention and Exhibition Center, Boston.
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